Step 1

Discovery

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To establish a focused go-to-market approach, Roveir worked with Nuvo to identify its most compelling differentiators and segment the legal market accordingly. Key insights included:

• Law firms handling class action lawsuits look for solutions that require minimal time and involvement, especially when managing communications with large volumes of claimants.
• Traditional solutions rely on manual workflows that are slow, costly, and often lack modern compliance and security standards.
• Decision makers are typically senior lawyers or firm partners who prioritize compliance, speed, and reducing operational risk.
• Legal teams operate under growing pressure to lower costs, avoid errors, and improve the claimant experience, without increasing their own workload.

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Step 3

Pre-Launch Strategy

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To maximize initial impact, Roveir developed a messaging strategy tailored to legal decision-makers, highlighting:

• The security infrastructure and SOC 2 alignment as a trust signal.
• Lower administrative costs and faster case resolutions as key outcomes.
• Nuvo Claims’ ability to handle claimant communication, reducing workload on the legal team.

Outreach assets and prospect lists were developed to target firms likely to handle multiple class actions annually, optimizing for long-term relationship potential.

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Step 5

Next Steps

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With a focused outbound strategy in place, Nuvo Claims is now working to deepen relationships with class action law firms that align with its long-term vision. Building on early traction, the team continues to refine messaging, optimize lead quality, and explore opportunities in adjacent verticals such as retail and automotive settlements. As new conversations unfold, real-time feedback is being used to guide targeting, creative direction, and overall campaign strategy. This iterative approach supports Nuvo Claims’ broader goal of becoming a preferred partner for firms seeking a secure, efficient, and claimant-focused solution in the class action space.